National Female Pre-Tech Training – Week 1 Day 3 Report

To begin the third day of the National Pre-tech training Program the ladies played a game of Kahoot, to recap lessons learned on Typography and the Element of design. The Creative Director of Soronko Academy Leticia Amavih introduced to the students the International Women’s Day Competition scheduled for 8th March 2021. The competition themed “Choose to Challenge” would select two students with the best social media campaign, creative design, and most interactive content to celebrate women’s day. 

For today’s training session the class had a Graphic design activity day where students developed flyers and business cards for potential clients. The lead trainer used a  Petite Dejeuner as a case study for the graphic design activity. Petite Dejeuner is a breakfast and brunch restaurant that is seeking the services of a Social Media Manager to create an Instagram post that has quotes about food. Prior to the task assigned the trainer presented the client’s brief to the students and as well guided them on the steps to take before executing a task as a designer. He advised the students to first read the client’s brief to better understand the task assigned and the client’s specifications. Brainstorming and analyzing of ideas should then follow after researching a client’s need. After the session, the students sketched out an Instagram flyer for Petite Dejeuner on sheets before transferring their  idea to Canva. The students were also advised to visit the social media page of potential clients to draw inspiration and as well identify the aesthetics, colors, and themes of their clients.

Mr. Jerry Aidoo also explained to the students the various features of Canva. According to him, the Canva App allows users to create professional-looking designs within a short time frame. The features included templates, uploads section, design tab, and photos taps. The Canva App also gives  users the option to download designs in various file types such as Gifs, Videos, Animations, Png, Jpeg, and Pdf. The trainer also advised the students to use images that would allow them to add text, elements, and frames to their designs. At the end of the first session, the students individually designed an Instagram post on food quotes for Petite Dejeuner using a combination of images, typography, and elements of design. 

For the second session of the class, the students were grouped into teams of four. Each creative team had a creative director, designer, and researcher for the group work assigned. The team was tasked to create a social media campaign post, a flyer, and a business card for the client Tsumi Lazy-Market. With a detailed client brief, the teams were able to develop unique and creative designs for Tsumi Lazy-Market. In closing, the lead trainer inspected the student’s work upon completion and advised them to apply the principles of design to their work.