Women In Digital Skills 11.0 – Week 3

The journey to becoming Social Media and Digital Marketing experts continues for our participants in Women In Digital Skills 11.0 as they enter the third week of training on Monday, 1st February 2021 learning about Branding & Facebook Management.

The trainer, Mr Cyril Agbewali opened the session with a discussion on branding, he asked the ladies what they thought branding is. Some of the ladies explained branding as; a unique feature which distinguishes you from others or a name or colour that can identify a company.

Cyril then defined branding as a combination of elements to make up a business designed to give the customer or client satisfaction. These elements are logos, colour, brand voice and experience. He explained that when choosing a logo and a colour for your company; it is essential to have a story or a reason for that choice. Also, the brand voice is mostly seen in the content of the company’s post. The company’s brand voice can be serious, funky or entertaining depending on its products or services offered and their target market. He added that the experience part of branding is the feeling the clients or customers get after patronizing your products or services, so it is important to always get customer feedback.

The trainer then introduced students to Facebook business. He noted that social media posts should contain either a text, image or video, hashtags or call to action with links. He further explains the difference between creating a business page or a group.

He gave an example of how creating a group can be limiting. So he advises and suggests that to reach a wider audience creating a page is a better option. However, this also depends on the product or service you offer and your target audience. He then taught them how to create a business page and schedule a post.

On Wednesday, the participants were taken through Social Media and Marketing on Instagram with Pearl Amoateng, the project officer of Soronko Academy taking the class for the session.

She kicked off the class by educating the students on branding and marketing and the later application phase of social media particularly, Instagram. She emphasized the importance of having a company bio and having a link to your website or other social media sites on your Instagram page. She showed the students an example of a company that failed to insert their bio on the page. She explained that adding a bio increases the credibility of the brand.

Miss Pearl then gave a few tips on how to grow your followers organically. She explained that building organic followers on Instagram is time-consuming, and as social media managers, they should always find interactive and useful posts to attract and keep followers. Pearl explained the use of hashtags to make posts often appear on a timeline and how relevant they are to help your posts rank higher.

Miss Pearl Amoateng wrapped up the class using key Instagram accounts she looked to for inspiration as examples and models from which the participants could learn from.