Women In Digital Skills 11.0 – Week 4

It’s been an exciting three weeks for our participants in Women In Digital Skills 11.0 as they’ve learnt the ins and outs of Social Media Management and Digital Marketing.

The fourth week kicked off on 8th February 2021 with an introduction to Website Design and Development with WordPress.

The trainer, Mr Cyril Agbewali explained a website as “a collection of linked web pages with their associated resources that share a unique domain name”. According to him, developing a website is to turn designs into code. Web developers build websites using languages such as HTML, CSS, PHP and others with the help of mockups, site structure and other web design and development tools. He also talked about careers within the web development industry such as UI/UX Designer, Back-end Developers, Front-end Developers & Full-stack web developers.

The class continued with an introduction to “Wireframing”. Mr Cyril defined wireframing as “a skeletal static, low-fidelity representation of the different layouts on a website”. He mentioned how important wireframes are, as they set the foundation for designers and allow clients to see the structure of their website before the final mockup design.

On Wednesday, 10th February 2021, the second day for the week’s training kicked off with Mr Aidoo Jerry, the Media Officer for Soronko Academy speaking on Twitter for business and personal use. He began by explaining what Twitter is as a social network and how it has helped and improved the lives of its users. Mr Jerry spoke about creating a good tweet using a tone that can be identified to you or your brand/product and using comedy and humour as a way to connect with a larger audience. He spoke on the use of hashtags and how important they can be to aggregate conversations and rank higher in search results on Twitter.

Mr Jerry wrapped up his session with marketing and advertising on Twitter by talking about the use of influencer marketing, hashtag campaigns, thread and organic conversations and Twitter promoted posts.

Mr Cyril took over the class to introduce the ladies to how to set up a WordPress website on the localhost. The trainer took them through an overview of the WordPress admin dashboard and how to install plugins and themes.

The week ended on a solid note as the participants were more excited about learning about the possibilities of Twitter and building websites for businesses and brands.